Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how dalhouse.co.uk ("we," "us," or "our") collects, uses, and protects your information. We are committed to protecting your privacy and complying with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries
- Technical Data: IP address, browser type, operating system, device identifiers, and referring website
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below)
- Usage Data: Pages visited, time spent on site, links clicked, search queries, and interaction patterns
- Affiliate Tracking Data: Information used to track clicks, referrals, and conversions for affiliate marketing purposes
How We Use Information
We use collected information for the following purposes:
- Website analytics and traffic analysis
- Affiliate tracking and commission attribution
- Site improvement and user experience enhancement
- Responding to your inquiries and providing customer support
- Compliance with legal obligations
- Fraud detection and security protection
- Marketing and promotional communications (with your consent)
Legal Basis: We process your data based on legitimate interests (analytics, site improvement, affiliate tracking) and, where applicable, your explicit consent.
Cookie Policy
We use cookies and similar technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for basic site functionality
- Analytics Cookies: Track user behavior and site performance (e.g., Google Analytics)
- Affiliate Cookies: Monitor referral links and track conversions for partner casinos and betting sites
- Marketing Cookies: Enable targeted advertising and retargeting campaigns
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect site functionality. You may also opt out of analytics tracking via the Google Analytics opt-out browser extension.
Third-Party Links
Our website contains links to external casino and betting sites, as well as affiliate partners. We are not responsible for the privacy practices of these third-party websites. Each linked site maintains its own privacy policy and data handling practices. We recommend reviewing their policies before providing personal information or using their services. Your interactions with third-party sites are governed by their terms and policies, not ours.
Your Rights
Under UK GDPR and data protection laws, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing for marketing or legitimate interests
- Right to Withdraw Consent: Withdraw any consent previously given
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Analytics data: Retained for up to 26 months
- Affiliate tracking data: Retained for the duration of affiliate programs plus 12 months
- Contact inquiry data: Retained for 3 years unless you request deletion
- Cookie data: Retained according to individual cookie expiration periods
Where required by law, we may retain data longer.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have a data protection concern, please contact us:
Email: [email protected]
Website: dalhouse.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority, if you believe we have violated your privacy rights.
ICO Contact: www.ico.org.uk